June 2025 · Mavis Tire Express Services acquires Midas
Mavis adds the Midas brand and ~2,000 locations
By Clay Whitaker, Auto Shop Acquisitions
Fast facts
- Buyer:
- Mavis Tire Express Services
- Target:
- Midas
- Date:
- June 2025
- Locations:
- ~2,000 (target); ~3,500 (buyer)
- Source:
- Tire Business
Mavis completed its acquisition of the Midas brand from TBC Corporation, folding a large, nationally recognized franchised network into its platform and reaching roughly 3,500 outlets across the US and Canada.
Midas continues to operate as a standalone brand from its Florida headquarters, a reminder that consolidators often keep the local name and identity while centralizing the machinery behind it.
Why Midas was a target
- →A nationally known service brand with instant recognition: decades of brand equity Mavis could never build from scratch.
- →The franchise operating model was something Mavis previously lacked, adding royalty streams and a capital-light growth channel.
- →Enormous purchasing and supply scale that strengthens the entire platform's margins.
What it means for owners
When a buyer values a brand this much, it's a signal: the reputation and customer trust you've built are real, transferable assets. That equity is exactly what shows up in a valuation, if you know how to document it.
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Reported facts via Tire Business. Commentary is our own.